A number of up-and-coming sporting stars will sell GC2018 to Australia and the world, with a Queensland-made advertisement unveiled at Games Headquarters.
The inspirational television commercial advertisement features 43 athletes and is the first major component of GC2018’s brand new Greatness Rarely Seen campaign which will roll out over the coming 16 months.
GOLDOC Chairman, Peter Beattie AC, is excited about the advertisement, which not only showcases Australia’s sporting talent, but also stunningly highlights the beauty of the Gold Coast.
The concept is great, the images are atmospheric and they form a wonderful GC2018 call to action.
Today’s ‘sneak peek’ caps off a hugely exciting time for GOLDOC as we leave behind 12 months of very good planning and head into a new year of delivery, that will see us launch more eye-catching elements of Greatness Rarely Seen and some very significant community programs.
These include our call for volunteer nominations in February, the start of the international leg of the Queen’s Baton Relay in March and the beginning of our ticket sales, the GC2018 Transport Operations Plan and One Year to Go celebrations in April.
It is our hope that everyone - every man, woman and child in the Commonwealth - gets swept up in the excitement.
The advertisement was produced by Queensland’s GPY&R and Kiosk Films with local para-sport swimmer Brenden Hall, elite gymnast Rianna Mizzen, decathlete Cedric Dubler, beach volleyballer Taliqua Clancy and marathoner Michael Shelley included.